PRophet Expands Platform Capabilities, Unveiling New AI-Driven Influencer Marketing and News Monitoring Tools

PRophet is the primary to construct and market a full suite of AI-driven instruments that now span earned media, influencer advertising and information monitoring choices.
PRophet additionally companions with EZ Newswire to convey inexpensive information distribution to trial and PRO clients.
Stagwell Marketing Cloud‘s PRophet, the primary and solely generative and predictive AI SaaS platform constructed by and for PR professionals unveiled two new platform capabilities – AI-driven influencer discovery and marketing campaign administration and machine learning-based information monitoring.
PRophet Earn, Influence, and Monitor are three choices that may work collectively or as standalone options that exponentially improve the worth and accessibility of the PRophet platform to communicators and entrepreneurs alike. The new choices beneath the Earn, Influence and Monitor branding shall be on show at Public Relations Society of America’s.
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“These new instruments will assist businesses and manufacturers now leverage our proprietary AI for influencer discovery and administration and superior information monitoring and evaluation,” says Aaron Kwittken, founder and CEO of PRophet, and CEO of Stagwell Marketing Cloud, Comms Tech Unit. “PRophet is the one advertising answer that mixes this holistic however agile, customer-centric method in an intuitive, measurable and inexpensive consumer expertise.”
PRophet Influence
PRophet Influence is a crucial device for manufacturers trying to leverage the $21 billion influencer advertising trade extra successfully. PRophet Influence combines generative AI, knowledge analytics, and monitoring expertise to create customized influencer advertising applications by figuring out, contracting, and collaborating with macro and micro influencers, lastly empowering manufacturers to extend consciousness in a world the place conventional media has been upended. PRophet Influence is powered by Koalifyed, an influencer discovery and marketing campaign administration platform presently being utilized by among the world’s largest CPG manufacturers that merged into Stagwell Marketing Cloud’s Comms Tech unit earlier this 12 months.
PRophet Monitor
PRophet Monitor, powered by associate PeakMetrics, the main machine-learning powered media monitoring and narrative analytics platform, introduces the flexibility to create customized alerts throughout a variety of media channels from throughout the PRophet platform. Alerts might be custom-made primarily based on refined search standards together with a mix of key phrases, organizations, and individuals, and customers can then select to obtain common e-mail notifications to make sure they by no means miss a point out.
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PRophet Earn
PRophet Earn builds on the prevailing PRophet platform, which makes use of a mix of AI, language processing and machine studying to generate, analyze and check new content material — from pitches to social posts, blogs and biographies — to foretell earned media curiosity, attain and sentiment. Users have entry to the complete suite of present media relations instruments together with Taylor, the trade’s first generative AI writing device, the multi-pitch device which might generate 25 customized pitches in beneath three minutes, and biography and weblog mills.
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