IBM watsonx platform and IBM Granite sequence fashions will deliver much more giant language fashions to energy generative AI use instances, pre-built actions, and prompts throughout the Salesforce Einstein 1 PlatformIBM joins the Salesforce Zero Copy Partner Network to allow zero copy information integration between IBM watsonx and Salesforce Data Cloud, giving prospects a safe and cost-effective manner to join all of their information and take motion on it Salesforce joins the AI Alliance, bolstering its dedication to accountable AI and persevering with to present prospects with trusted and dependable AI instruments
May 21, 2024
ARMONK, N.Y. and SAN FRANCISCO, May 21, 2024 /PRNewswire/ — IBM (NYSE: IBM) and Salesforce (NYSE: CRM) at present introduced an expanded strategic partnership which is able to deliver collectively IBM watsonx AI and Data Platform capabilities with the Salesforce Einstein 1 Platform for higher buyer selection and flexibility in AI and information deployment. This will empower groups to make data-driven choices and take actions instantly of their circulate of labor.
The expanded relationship spans bidirectional information integration, flexibility in giant language fashions (LLMs), prebuilt actions and prompts for CRM options, and an additional dedication to accountable AI improvement.
Large language mannequin flexibility with IBM watsonx, Granite fashions, and Salesforce
Organizations deploying generative AI for CRM use instances want entry to LLMs which are suited to their particular enterprise wants. Salesforce, which lets prospects select the LLMs that greatest go well with their wants by its Bring Your Own Large Language Model technique, plans to enable prospects to combine their LLMs with the watsonx.ai platform and Salesforce Einstein 1 Studio, a set of low-code AI builders. This will allow entry to key IBM Granite sequence AI fashions and a buyer’s personal LLMs constructed on watsonx.
IBM watsonx helps enterprises construct, scale, and govern customized AI options with selection of AI fashions from totally different suppliers and the power to tailor them with their very own information. Granite is IBM’s flagship mannequin sequence skilled on enterprise datasets that meet rigorous standards for information governance, doc high quality, due diligence, and threat and compliance. IBM Granite fashions are extremely performant and developer-friendly with mental property indemnification from IBM to its prospects.
Integrating IBM Granite fashions with the Einstein 1 Platform will empower joint prospects of IBM watsonx and Salesforce to make the most of Granite fashions, whether or not hosted within the cloud or on premises, for numerous use instances together with {industry} content material technology, subject summarization, and classification. These focused fashions are clear, optimized for belief and designed to scale throughout the enterprise. In order to assist notice sooner ROI of IBM Granite fashions for these use instances, pre-configured immediate templates and copilot actions powered by IBM information and providers can be made accessible for Einstein 1 Studio and invocable in circulate and apex.
The Einstein 1 Platform integrates CRM functions, information from any exterior system with Data Cloud and AI fashions utilizing a typical metadata framework to energy the following technology of AI options, together with Einstein Copilot.
“Clients want enterprise-grade basis fashions which are trusted, performant, and cost-effective,” stated Ritika Gunnar, General Manager, Product Management, Data and AI, IBM. “Choosing the best basis fashions is crucial to each group’s AI technique and a key determinant of how rapidly tasks transfer from pilot to manufacturing. IBM and Salesforce are working collectively to make it simpler to navigate the complicated generative AI panorama by serving to shoppers choose the best LLM for his or her enterprise wants.”
Industry-specific IBM prompts and actions for Einstein Copilot and Copilot Studio
Together with IBM Consulting and their robust {industry} experience, IBM is creating highly effective, industry-specific immediate templates and copilot actions that are anticipated to be made accessible in Einstein 1 Studio later this yr. Using the AI builders in Einstein 1 Studio, Salesforce prospects can be in a position to entry these pre-built actions and prompts throughout Salesforce functions, together with Einstein Copilot, Salesforce’s conversational AI assistant for CRM.
Beginning with public sector use instances corresponding to authorities contact facilities, eligibility dedication, and licensing and allowing, these pre-configured immediate templates are being designed to be optimized for each basis and Granite fashions to assist automotive, power and utilities, monetary providers and public sector customers join with their constituents on a brand new stage.
IBM Consulting is already serving to joint prospects set up sustainable, accountable AI frameworks to scale AI-driven Salesforce CRM initiatives throughout the enterprise, accelerating time to worth whereas serving to mitigate threat.
IBM and Salesforce to allow bidirectional information integration between IBM watsonx and Salesforce Data Cloud
IBM has joined the Salesforce Zero Copy Partner Network, a worldwide ecosystem of expertise and answer suppliers constructing safe, bidirectional zero copy integrations with Salesforce Data Cloud so information will be actioned throughout the Salesforce Einstein 1 Platform. Customers can be in a position to entry their IBM information by way of watsonx.information from inside Salesforce Data Cloud in a zero copy sample, simplifying safety administration and minimizing safety dangers when exposing information to the enterprise.
Zero copy permits companies to preserve their information in its authentic location whereas accessing exterior information from Salesforce Data Cloud to create a complete view of the client. This reduces the necessity for corporations to depend on customized integrations and complicated information pipelines to combine and transfer information to Salesforce from exterior information warehouses and vice versa. This method helps prospects maximize their expertise investments in IBM and entry historic information, making certain it stays built-in and accessible to energy analytics and Generative AI. For instance, a Data Cloud-triggered Flow updates an account supervisor in Slack when shipments are marked as delayed in an exterior lake, enabling them to instantly interact their consumer.
“Salesforce and IBM are nicely positioned to make it simpler for purchasers to get essentially the most worth from their information — irrespective of the place it resides — and set up a basis for buyer engagement and trusted AI,” stated Rahul Auradkar, EVP & GM, United Data Services & Einstein, Salesforce. “With the addition of bidirectional information integration, corporations can harmonize all of their information sooner, fueling actionable insights that empower groups to make data-driven choices and ship superb built-in experiences throughout all touchpoints and channels for each buyer interplay.”
Salesforce joins the AI Alliance, bolsters dedication to open and trusted AI improvement
Salesforce has joined the AI Alliance and in doing so, will assist its mission to create a world the place AI is developed collaboratively and transparently, with a concentrate on security, ethics, and the higher good. The AI Alliance is a world neighborhood of greater than 100 main organizations throughout {industry}, startup, academia, analysis, and authorities collaborating collectively to advance open, protected, and accountable AI. By advocating for open innovation with leaders throughout {industry} and authorities, the AI Alliance seeks to foster an atmosphere the place AI can thrive and profit individuals and society in every single place.
IBM Granite is predicted to be accessible in Salesforce early subsequent yr. For extra info on IBM Granite, please go to this web page.
About IBM
IBM is a number one supplier of worldwide hybrid cloud and AI, and consulting experience. We assist shoppers in additional than 175 nations capitalize on insights from their information, streamline enterprise processes, scale back prices and acquire the aggressive edge of their industries. More than 4,000 authorities and company entities in essential infrastructure areas corresponding to monetary providers, telecommunications and healthcare depend on IBM’s hybrid cloud platform and Red Hat OpenShift to have an effect on their digital transformations rapidly, effectively and securely. IBM’s breakthrough improvements in AI, quantum computing, industry-specific cloud options and consulting ship open and versatile choices to our shoppers. All of that is backed by IBM’s long-standing dedication to belief, transparency, accountability, inclusivity and service. Visit www.ibm.com for extra info.
Statements concerning IBM’s future path and intent are topic to change or withdrawal with out discover and symbolize objectives and goals solely.
About Salesforce
Salesforce is the #1 AI CRM, empowering corporations to join with their prospects in a complete new manner by the facility of CRM + AI + Data + Trust on one unified platform: Einstein 1. For extra info go to: www.salesforce.com.
Any unreleased providers or options referenced on this or different press releases or public statements should not at the moment accessible and might not be delivered on time or in any respect. Customers who buy Salesforce functions ought to make their buy choices based mostly upon options which are at the moment accessible. Salesforce has headquarters in San Francisco, with workplaces in Europe and Asia, and trades on the New York Stock Exchange beneath the ticker image “CRM.” For extra info please go to https://www.salesforce.com, or name 1-800-NO-SOFTWARE.
Media Contact:
Paul DiPerna
[email protected]
SOURCE IBM
https://newsroom.ibm.com/2024-05-21-IBM-and-Salesforce-Expand-Partnership-to-Advance-Open,-Trusted-AI-and-Data-Ecosystems
