BANGKOK, Thailand—October 24, 2023— Amazon Web Services (AWS), an Amazon.com firm, in the present day introduced that ecommerce platform NocNoc, a subsidiary of Thailand’s largest industrial conglomerate Siam Cement Group (SCG) and ThaiBev, has extra than doubled its gross sales inside a yr with customized purchasing companies constructed utilizing AWS machine studying (ML) expertise. With the world’s most complete and broadly adopted cloud, NocNoc has developed a web-based market for extra than 16 million customers that makes renovations and looking for homeware simpler by connecting shoppers with a community of suppliers, contractors, and trade specialists. NocNoc’s customized purchasing service recommends merchandise primarily based on information like purchaser buy historical past and repeat orders, rising conversion charges by as much as 58%. On AWS, NocNoc has constructed a greater understanding of shoppers and merchandise utilizing data-driven insights – like the kind of product that might greatest match a buyer’s life-style or when an equipment is due for a service – to assist Thais enhance their houses. NocNoc plans to proceed innovating to reinforce its buyer expertise by exploring AWS’s generative AI companies, together with Amazon Bedrock, the simplest solution to construct and scale generative AI purposes with basis fashions.The ASEAN dwelling enchancment market is forecasted to achieve $11.8 billion in 2026, with annual development anticipated to be extra than 9%. NocNoc wanted a extremely agile and cost-efficient infrastructure setting to simply take a look at new merchandise, iterate quickly, and scale to satisfy as much as 10-fold spikes in demand for dwelling merchandise, like throughout gross sales occasions. Using Amazon Elastic Map Reduce (Amazon EMR), a cloud huge information service, NocNoc constructed a extremely scalable information platform to reinforce the client expertise utilizing information analytics and ML. NocNoc combines real-time client information, together with buy and transaction historical past, with hundreds of datasets from its sellers, together with equipment servicing schedules and contractor efficiency historical past. NocNoc makes use of this information along with Amazon Personalize, an ML service that helps firms create correct and customized person experiences sooner at scale, to advocate related choices to shoppers in real-time, driving gross sales. These suggestions can embody recommendation on materials alternative or colour to renovate a room, or a reminder for shoppers to service their air conditioners, and include instructed sellers from which shoppers can instantly purchase the services or products.NocNoc’s information platform additionally helps the corporate to drive client loyalty. NocNoc constructed a loyalty program on AWS which has seen a 70% month-to-month development in variety of customers because it launched in July 2023. Users earn loyalty factors on this system by sharing dwelling enchancment recommendation on the corporate’s ecommerce platform. Users can redeem their factors at NocNoc’s retail companions like espresso chains, and the corporate plans to construct an software programming interface (API) on AWS so as to add extra retail companions to the loyalty program. With Amazon Simple Notification Service (Amazon SNS), a managed messaging service to have interaction with shoppers through tailor-made messages, NocNoc is ready to replace prospects about their loyalty level standing or inform them about new redemption choices like discounted espresso.“Customers in Thailand anticipate a excessive diploma of personalization granularity, the place they’ll see suggestions primarily based on a variety of dimensions, manufacturers, sizes, colours, transport speeds, and extra,” mentioned Nat Wongtosrad, Chief Product Officer, NocNoc. “With AWS, we will now apply machine studying capabilities in our product innovation processes, enabling us to ship premium client experiences wherever and each time our prospects select to have interaction with our market. NocNoc plans to proceed innovating with AWS to additional enhance our buyer experiences utilizing companies like Amazon Bedrock to construct and scale generative synthetic intelligence purposes.”“As the variety of methods to work together with discerning buyers grows, forward-looking ecommerce gamers like NocNoc acknowledge that worthwhile development lies in harnessing the ability of machine studying to proactively interact and delight shoppers,” mentioned Vatsun Thirapatarapong, Country Manager of AWS in Thailand. “Personalization is essential to a fantastic buyer expertise, and AWS will proceed to assist NocNoc evolve its enterprise utilizing cloud expertise to ship hyper-personalized choices.”About Amazon Web ServicesSince 2006, Amazon Web Services has been the world’s most complete and broadly adopted cloud. AWS has been frequently increasing its companies to help just about any workload, and it now has extra than 240 absolutely featured companies for compute, storage, databases, networking, analytics, machine studying and synthetic intelligence (AI), Internet of Things (IoT), cellular, safety, hybrid, digital and augmented actuality (VR and AR), media, and software improvement, deployment, and administration from 102 Availability Zones inside 32 geographic areas, with introduced plans for 15 extra Availability Zones and 5 extra AWS Regions in Canada, Germany, Malaysia, New Zealand, and Thailand. Millions of shoppers—together with the fastest-growing startups, largest enterprises, and main authorities companies—belief AWS to energy their infrastructure, turn out to be extra agile, and decrease prices. To study extra about AWS, go to aws.amazon.com.
https://press.aboutamazon.com/aws/2023/10/nocnoc-more-than-doubles-sales-using-machine-learning-on-aws
NocNoc More than Doubles Sales Using Machine Learning on AWS
