AI: AI changing contours of customer engagement |

Ahmedabad: It is not only chatbots utilized by main manufacturers which are powered by synthetic intelligence (AI). Right from the selection of content material on OTT platforms to designing demography-specific campaigns, the expertise is all over the place. A latest ebook by MICA professor together with world specialists chronicled the journey of AI in shopper service globally and its affect on the sector.Prof Varsha Jain, AGK chair professor of advertising and marketing at MICA, has co-edited ‘Artificial Intelligence in Customer Service: The Next Frontier for Personalized Engagement’ together with Jagdish Sheth of Emory University within the US, Emmanuel Mogaji from University of Greenwich within the UK, and Anupama Ambika from MICA.“Like any new expertise, AI was additionally first seen as a problem to the prevailing order however now it’s an indispensable half of customer service. We have talked to world specialists on the subject and have additionally collected a number of case research to convey house the purpose that AI is now used creatively by corporates and types throughout the globe for actions starting from being the primary responders to queries to monitoring customer engagement and expertise,” mentioned Prof Jain.She pointed at examples equivalent to main OTT platforms making AI-driven shopper segments primarily based on their profiling of watching patterns, tech corporations utilizing predictive auto-fill techniques and understanding behaviour of customers by means of search historical past and key phrases, and even utilizing AI for designing personalised advertising and marketing campaigns by a significant American motorbike model.We additionally revealed the next articles not too long ago’Use of synthetic intelligence for creating ‘deepfake’ problematic’, says PM Modi urging media to coach peoplePrime Minister Narendra Modi expressed considerations in regards to the use of synthetic intelligence (AI) to create “deepfake” movies, calling it problematic. He urged the media to coach the general public in regards to the potential dangers related to deepfakes, which use AI to control photos or movies of actual folks. Recent deepfake movies that includes actors Rashmika Mandanna, Katrina Kaif, and Kajol have raised alarm. PM Modi highlighted the necessity for consciousness and vigilance in coping with the challenges posed by evolving expertise, as deepfakes can unfold false data, harass people, and create confusion. The creation and circulation of deepfakes can lead to penalties of fines and imprisonment.Mumbai Customs arrests Delhi businessman for importing 63 heavy cranes utilizing false declarationsA Delhi-based businessman was arrested by customs authorities in Mumbai for importing 63 heavy cranes over the previous two years and falsely declaring them as previous machines to scale back obligation funds. The accused registered the cranes with the Gujarat Regional Transport Office as new or just a few years previous, whereas declaring them as over 10 years previous to pay decrease duties. Customs officers uncovered the fraud by means of discrepancies in paperwork submitted for obligation funds and car registration with the RTO. The arrested businessman is accused of evading Rs 2 crore in customs duties.The AI fraudsters’ playbook: How Artificial Intelligence is changing the face of cyber fraudsCyber fraudsters are more and more utilizing Artificial Intelligence (AI) to hold out subtle scams that can lead to monetary loss, reputational injury, and privateness invasion. They are utilizing AI voice cloning to mimic folks’s voices and manipulate their belief. Another approach includes deepfakes, the place AI is used to create altered movies or audios that seem genuine. Fraudsters are additionally utilizing generative AI software program to create convincing phishing emails. To defend towards these AI-based frauds, you will need to confirm callers’ identities, keep away from publicly sharing private content material, be cautious of suspicious AI bots, scrutinize hyperlinks, report cybercrime, and keep vigilant.

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