October 02, 2023
Amid a prevailing sense of uncertainty inside the advertising and marketing trade, 64% marketers fear AI may replace their jobs inside the subsequent 5 years, whereas three in 4 anticipate AI instruments will affect their pay or worth, in accordance with a report by Funnel, a advertising and marketing knowledge hub.The examine famous marketers are spending a major interval of time on computational duties, with about 63% stating they spend time on duties that could possibly be automated. For occasion, some respondents spend as much as 25 hours month-to-month compiling experiences.While AI instruments may also help marketers automate the cleansing and organizing of knowledge, the examine famous advertising and marketing roles, together with account administration, analytics, product advertising and marketing and search engine marketing, demand strong knowledge abilities.Furthermore, 42% of marketers use AI for content material creation, 39% for brainstorming and analysis and greater than a 3rd use it for data-driven duties corresponding to knowledge administration, search engine marketing and advert focusing on.“Marketers don’t must fear AI. Instead, they need to concentrate on upskilling and determining methods to use automation and AI instruments to extend productiveness,” Funnel Chief Marketing Officer Per Made stated in a press launch. “As the data-based AI transformation evolves, stable knowledge abilities will stay their best weapon. By automating menial and repetitive duties and specializing in important pondering, they will unlock their inventive potential and preserve delivering worth within the evolving panorama.”The survey contains responses from 713 marketers. It was carried out by an impartial analysis agency, Ravn Research, between May and June.