Yesterday at Patriot One we introduced our intent to rebrand.
This determination was not taken evenly however grew to become apparent following a sequence of buyer roadmap calls. As we mentioned enterprise wants and product necessities with clients, one CSO commented that we, Patriot, had been his trusted safety advisors, his go-to for collaboration. He then concluded with “You are a very totally different firm than you had been 18 months in the past, in each respect. Your method, your values, and the way we consider you as a firm has modified in very constructive methods”.
This caught with me and was in stark distinction to how the phrase ‘Patriot’ has grow to be a difficult phrase in society at the moment. It grew to become notably obvious, when throughout a demonstration to a college system, we had been requested by college directors to take away the phrase ‘Patriot’ from our methods for worry of inflicting reactions (constructive and destructive) from dad and mom.
We are certainly a very totally different firm from the one began six years in the past. In the previous 18 months, now we have solely re-invented the corporate. A new imaginative and prescient, a new group, new enterprise approaches, a extremely targeted ardour to be an integral a part of our clients enterprise, in collaboration to serve their clients safely and successfully. The phrases that come to us most frequently in our buyer satisfaction surveys are: belief, innovation, transparency, collaboration, integrity. These are phrases to be happy with, which can be essential in a safety business context, and phrases that replicate the model that we’re constructing.
We at the moment are a tech-forward firm, however “customer-back” as our first precedence. We leverage digital innovation and AI instruments to disrupt the risk panorama and supply new, revolutionary methods to lift the bar on safety, whereas delivering compelling buyer experiences.
We leverage digital information instruments to investigate huge quantities of knowledge and extract out the one key perception wanted for our clients to successfully ship that safe expertise for his or her clients.
“What’s in a title? That which we name a rose by every other title would odor simply as candy.” William Shakespeare penned this line in his play ‘Romeo and Juliet’ to convey that the naming of issues could be irrelevant.
The worth of issues, the worth we ascribe to them, relies on the expertise we affiliate with them, not the title. The model worth will not be a title. The model worth is the expertise, and model actions, that we ship by way of shut relationships with our goal market. However, the title additionally must align with the worth the model affords.
With the launching of SmartGateway, a product constructed on steady engagement and suggestions from clients, now we have hit an necessary inflection level in the corporate, and a new trajectory, that’s being mirrored in our accelerating bookings momentum.
We are a new firm, with a new title, that matches our model worth, that’s delivering this new trajectory. We are shedding the ultimate remnants of the previous, and delivering a new imaginative and prescient, steeped in the model values we maintain true.
We are one group, with one imaginative and prescient, with one ardour, captured in these phrases attributed to us by clients. We are Xtract One.
Peter Evans, CEO
https://news.google.com/__i/rss/rd/articles/CBMimQFodHRwczovL3d3dy5tYXJrZXRzY3JlZW5lci5jb20vcXVvdGUvc3RvY2svUEFUUklPVC1PTkUtVEVDSE5PTE9HSUVTLTU3MDI1MjQ4L25ld3MvUGF0cmlvdC1PbmUtVGVjaG5vbG9naWVzLVdoYXQtcy1pbi1hLU5hbWUtQS1ub3RlLWZyb20tb3VyLUNFTy00MjM1NzE5MC_SAZ0BaHR0cHM6Ly93d3cubWFya2V0c2NyZWVuZXIuY29tL2FtcC9xdW90ZS9zdG9jay9QQVRSSU9ULU9ORS1URUNITk9MT0dJRVMtNTcwMjUyNDgvbmV3cy9QYXRyaW90LU9uZS1UZWNobm9sb2dpZXMtV2hhdC1zLWluLWEtTmFtZS1BLW5vdGUtZnJvbS1vdXItQ0VPLTQyMzU3MTkwLw?oc=5
