Calling all copywriters – professionals and newbies alike. I come bearing glad tidings of nice pleasure, an early Christmas current of types. My reward to you is a toolkit comprised of helpful web sites, software program and apps that assist make the work lifetime of a copywriter (and different fellow wordsmiths) a complete lot simpler.
Some of those instruments you might be conversant in, others you will not be. Most of them are fully free to use, and the 2 that aren’t are properly definitely worth the funding! The necessary factor is that they’re all extremely helpful for day-to-day copy and content material writing duties, and I’m right here to clarify how.
In a nutshell:
Powered by Semrush – the world’s main search engine optimisation platform and instruments suite – the Semrush Writing Assistant is just about a one-stop-shop for reviewing your long-form web site content material – be it a weblog, a service web page or one other designated touchdown web page.
Semrush Writing Assistant plugs into Google Docs and WordPress, measuring your written content material towards 4 classes:
search engine optimisation (together with key phrase utilization, key phrase density and semantic time period ideas)
Originality
Readability
Tone of voice
Great for:
Scoring search engine optimisation content material total
Identifying areas of writing that might be improved
Making certain you’ve used key phrases successfully
Checking uniqueness of copy
Keeping your tone constant
Cost: Dependant on which plan you select
In a nutshell:
If struggling to provide you with concepts for content material sounds acquainted, you’ll love the Semrush Topic Research device. Explore trending matters and subtopics, related competitor content material and useful knowledge together with subject search quantity, subject issue and associated questions.
All you have got to do is give the software program any phrase or phrase and watch it return a whole lot of matters and concepts for partaking content material.
Great for:
Identifying sizzling, trending matters
Getting impressed
Researching partaking content material that resonates
Uncovering topic-related questions
Discovering competitor content material that ranks properly
Cost: Dependant on which plan you select
In a nutshell:
I merely can’t advocate Grammarly extremely sufficient; it’s a Godsend. This all-in-one writing assistant checks your grammar, punctuation, and spelling as you write. Plus, it really works in your browser and throughout desktop apps, emails, and paperwork, making it your omnipresent guardian angel when it comes to writing content material.
Great for:
Keeping on high of your spelling, punctuation, and grammar
Alerting you of errors in software program with no built-in checker (comparable to Microsoft Excel)
Analysing the consistency of your tone
Use throughout an array of programmes, apps, browsers, paperwork and extra
Peace of thoughts
Cost: Free!
I do know {that a} thesaurus looks as if an apparent device to point out, however this specific thesaurus is my favorite. As properly as producing synonyms and antonyms, it additionally provides you the choice to generate associated phrases, idioms and even rhymes – which is de facto helpful while you’re having a kind of days that’s marred by author’s block.
In a nutshell:
Remembering a phrase or phrase you at the moment can’t keep in mind
Helping you create eloquent content material
Building your vocabulary
Unearthing attention-grabbing phrases and phrases
Cost: Free!
Great for:
In a nutshell:
This web site is one other useful gizmo for uplifting copy concepts – significantly while you’re attempting to be witty or punny. Simply give Phrase Finder a phrase and it’ll throw again a bunch of idioms, phrases and proverbs that relate. This device is nice for exciting concepts for issues like e mail and advert copy.
Great for:
Finding related, topic-related phrases
Inspiring creativity
Having a bit of giggle right here and there
Cost: Free!
In a nutshell:
Regardless of which platform hosts them, there are plenty of parts to digital adverts, and generally it may be onerous to precisely envision an advert in its entirety properly sufficient to write copy for it.
If this sounds acquainted, give Ad Mockups a attempt. This device permits you to create advert mockups on the fly with the power to customise the model identify and brand, supporting imagery or carousels, and the put up copy itself. You may even mock up adverts for particular platforms, together with Facebook, Instagram, LinkedIn, Twitter and extra.
Great for:
Visualising your adverts
Seeing your copy in-situ
Testing copy alongside photos or movies
Making certain copy matches the texture of the model
Cost: Free!
In a nutshell:
This device is a bit like a spell-checker, however for type and formatting. Hemingway Editor provides you a readability grade to your copy, factors out sentences which can be too complicated, suggests methods to optimise your content material, and highlights any situations of passive tone.
Great for:
Checking the studying grade of your writing
Highlighting sophisticated sentences
Suggesting higher phrases
Identifying areas of passive tone
In a nutshell:
If you’re a copywriter, then I wouldn’t thoughts betting that you just continuously want to supply emojis to assist your social or e mail copy. Back within the day, I’d simply log in to Facebook and begin a brand new put up to entry the emojis (solely often by accident posting it). Nowadays, I exploit emoji finder, which mainly does what it says on the tin.
Great for:
Having a database of emojis readily available
Easily looking out by the sheer mass of emojis in existence
Sourcing emojis with out risking an unintended in-platform put up
In a nutshell:
RiteTag will provide you with hashtag ideas to assist your social content material primarily based on real-time hashtag engagement ranges throughout social media platforms. Essential for Instagram and Twitter advertising and marketing, particularly.
Great for:
Finding related hashtags
Sourcing present hashtags
Measuring hashtag engagement ranges in real-time
Discovering hashtags by platform
Cost: Free!
In a nutshell:
Answer The Public is a key phrase device which successfully scrapes Google’s autocomplete and autosuggest entries to provide you with a bunch of long-tail, question-based key phrases to assist gas your content material efforts.
Simply kind in your key phrase and get a great deal of useful, pleasingly displayed knowledge to provide you with a veritable goldmine of content material inspiration and concepts.
Great for:
Providing search insights
Researching buyer wants and needs
Sourcing related FAQ content material
Cost: Free!
What about AI copywriting instruments?
“But what about all of the AI copywriting instruments!?” I hear you ask. Well, I left them out on function. If you’re a copywriter by commerce, then presumably you may get alongside with out such software program.
I’m not saying AI writing instruments don’t have their place, simply that their place will not be right here on this article. If you’d like to delve deeper into my ideas on AI copywriting, you possibly can take a look at my weblog Bot Vs Being: Is AI The Future of (*10*)?
Come and be taught extra at Coast Campus
If you’d like one thing else to drink from the Fount of Knowledge, be part of us at Coast Campus the place we will present you and your group with (*10*) coaching classes specifically tailor-made to your content material wants and enterprise targets.
No matter what ability stage you’re at, even when it’s zero, we’ll gladly present you the ropes or additional your present understanding of how to write for the net. Plus, you possibly can select the matters and kinds of coaching which can be greatest suited to you and your group.
Explore copywriting programs >
https://www.coastdigital.co.uk/2022/10/05/copywriter-confessions-10-copywriting-tools-to-make-your-job-easier/
