20 years of Icon Agency
Icon Agency has launched a new brand platform, For folks, with goal, to coincide with its twentieth anniversary.
The philosophy encompasses the agency’s dedication to making a constructive affect on folks’s lives in a socially and environmentally accountable method.
Co-founder and managing director, Joanne Painter, mentioned: “We’ve at all times had a fantastic concentrate on our folks; by focussing on what we really needed to attain for the enterprise, our shoppers, and the outstanding those that make us, we’ve crystallised our core beliefs into 4 phrases: for folks, with goal.”
The b rand platform was developed by way of a complete evaluate of the company’s goal and objectives.
To undertake the analysis, Icon drew on the experience of its personal workforce, having beforehand designed manufacturers for organisations like KMD Brands and JANA.
Joanne Painter mentioned: “By turning our personal brand and behavior change methodologies inwards, and consulting extensively with our workforce, we doubled down on our true calling – to make a constructive affect on folks’s lives, wherever they’re at on their journey, and to minimise hurt to the planet.“
Co-founder Chris Dodds mentioned: “We’re at all times searching for new know-how that can enhance the best way we function.
“AI instruments, automation, and the Metaverse are quickly evolving and it’s our duty to know how we are able to harness these improvements to offer the absolute best service for our shoppers.
“Ultimately, we wish to give our folks a platform to do their highest work.”
With practically 100 folks throughout three cities, the agency stays proudly impartial and household owned, led by its two authentic founders, Joanne Painter and Chris Dodds.
Joanne Painter mentioned: “Independence is about greater than possession construction and shareholdings: it’s a frame of mind that opens the company to new prospects and unshackles it from the constraints of bigger firms.
“Icon’s longevity is testomony to our built-in mannequin and the enchantment of indy companies within the fast-changing Australian communications and promoting industries.
“We convey vital expertise in fixing advanced communications issues, while additionally remaining agile and strongly linked with all our folks.”
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https://www.adnews.com.au/news/icon-agency-turns-20-launches-brand-platform-for-people-with-purpose
