AI copywriting isn’t here to take our jobs, it’s here to help

David Weinberger

David Weinberger, Head of Growth Marketing, Metigy
Any copywriter or content material developer fears the dreaded “author’s block” and can typically inform you that the toughest a part of the writing course of is getting began. This is particularly true for these writers who work in advertising and don’t have the chance to wait till inspiration strikes to choose up the pen. Instead, these writers are tasked with churning out content material, writing in excessive volumes and a wide range of codecs to meet deadlines. 
Solutions like digital writing instruments are designed to help us overcome author’s block, and so they all share one factor in widespread – being powered by AI. It’s inevitable that AI copywriting will help write the long run pages of promoting, however to what extent?
Tools to help, not takeover
It’s not shocking that just about 4 in 10 firms are spending up to $14,500 per 12 months on content material advertising efforts alone. 
Marketing groups require copy for many actions – from product descriptions, eDMs, web site copy and blogs, social content material, promoting and buyer communications. As the net market turns into more and more saturated, so too does the necessity for companies to produce extra content material that’s each focused and insightful to help drive model consciousness.
AI copywriting is an effective way for companies to sustain with the necessity to ship content material at an formidable tempo. AI copywriting makes use of human inputs to develop content material utilizing open-source AI, equivalent to key phrases, outlines and quick briefs. AI writing instruments can be utilized to automate the time-consuming components of content material creation, equivalent to writing product descriptions for comparable objects, drafting headlines, creating slight variations of the identical advert or social media submit and producing draft buyer communications. 
We know the expertise can create draft copy content material at lightning pace, however even in accordance to its largest advocates, AI continues to be a complement for human creativity. For instance, it doesn’t take a communications professional to know whether or not you’re speaking to a human or laptop on-line or determine when AI-powered headlines have missed the mark by failing to perceive context. What does require very human communications experience, and sure all the time will, is the flexibility to navigate the options put in entrance of us to ship higher work. 
Driving income and effectivity good points
Studies present that two in 5 SMEs who implement digitisation initiatives expertise stronger development income in contrast to those who don’t. The explosion of AI copywriting has created new potentialities for the business. 
AI copywriting saves companies money and time by analysing knowledge a lot quicker than people at a 24×7 tempo, in the end accelerating the content material improvement and enhancing course of. In the identical method, by automating duties equivalent to content material for product descriptions or social copy, AI creates house for extra demanding advertising duties like lead technology, inventive brainstorming and getting campaigns to convert. 
Validating this, analysis from Quantcast and Forbes Insights exhibits that since introducing AI to its tech ecosystem, 52% of entrepreneurs skilled a rise in gross sales, whereas 51% had seen a rise in buyer retention. 
Thanks to expertise, companies can delegate their copywriting wants and by leaning on AI, content material entrepreneurs can carry their editor’s mindset, reviewing content material and placing the ending touches on AI-powered content material – remodeling copy from good to nice. Not solely is that this a time-saver, however can help to inform what content material may have a greater response and engagement charge, producing better outcomes. 
Unemotional AI
Rather than being a substitute, AI is an enhancement when it comes to copywriting. It serves as the answer to the “work smarter, not more durable” mantra that underlines many enterprise cultures. 
While AI will change the way in which copywriters ideate and brainstorm, figuring out the successful concepts and connecting them in an environment friendly, elegant method will nonetheless all the time be the accountability of the copywriter and advertising group. However, compelling and thought-provoking writing comes from lived human experiences, and that is one thing that expertise is inherently with out. 
By permitting advertising groups to make extra knowledgeable choices about content material, AI can generate content material and automate tedious duties. But, what is going to all the time stay within the fingers of people is the flexibility to draw on AI instruments, mixed with the context of lived experiences, to ship significant campaigns.

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