Activating first-party knowledge has grow to be important for entrepreneurs, not least as a result of of main privateness adjustments, together with Apple’s App Tracking Transparency and Google’s Privacy Sandbox. While the transfer away from third-party knowledge and cookies has been a very long time coming, many legacy AdTech techniques nonetheless have to be revisited and – critically – future-proofed in opposition to any new privateness adjustments.
Machine studying (ML) is a key half of this journey; this expertise can present the instruments entrepreneurs must adapt to privateness adjustments a lot quicker and extra holistically than with human technicians. Find out extra on this new article from Will Melzer…
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https://performancein.com/news/2022/06/10/machine-learning-is-unlocking-the-power-of-first-party-data/
