How A Solid Content Strategy Can Empower Your Team [Podcast]

SEJ is thrilled to announce that Amanda Zantal-Wiener is our Editor-In-Chief!
This is a newly created position centered closely on management and technique. Amanda will likely be overseeing the complete editorial staff and guiding us into our thrilling future.
Amanda joined me to speak about her new position, content material technique, management, and the way a stable content material technique, married with a robust editorial staff, can empower and encourage your staff.
Before coming to SEJ, Amanda served as Senior Deputy Editor and Content Manager for HubSpot’s social media staff.
SEJ is on this vital second of progress and scale the place it’s an especially necessary time however an especially thrilling time to be getting into this atmosphere as a result of it’s a time of nice change with possibly just a few rising pains. So it’s actually having the ability to see the affect you’re going to have on this progress and evolution for SEJ, particularly because it evolves from a weblog to a full-fledged media presence, a full-fledged publication. –Amanda Zantal-Wiener, 20:01
I like an excellent company tradition that doesn’t want a handbook to inform folks tips on how to have an excellent company tradition. –Loren Baker, 22:57
There’s a number of alternative in broadening the view {that a} publication has of stories and creating editorial content material that isn’t essentially breaking however remains to be well timed and related and subsequently newsworthy, and that provides you somewhat bit extra time to actually sit with info and take into consideration what it actually means and add totally different views to it. –Amanda Zantal-Wiener, 49:11
[00:00] – About Amanda.[08:08] – How Amanda bought to Hubspot.[14:52] – What are Amanda’s administration & management philosophies.[18:59] – What attracted her to the SEJ’s Editor-In-Chief position?[24:23] – The content material advertising and marketing targets of publishers vs. these of instruments and types.[35:27] – What else is she bringing into this new position?[41:40] – What to remember when writing content material, and do AI instruments have a spot?[48:17] – Where will she steer SEJ editorial?
That’s what was what drew me to SEJ’s atmosphere. In specific, it appeared like an atmosphere the place there have been a number of strong-minded sensible folks. Everybody I interviewed listened. So having the ability to come from that sturdy stance and that sturdy standpoint with respect was one thing that stood out to me throughout the interview course of, and that’s not an atmosphere, and that’s not a office dynamic that you simply discover in too many locations. –Amanda Zantal-Wiener, 21:06
Everything is so multi-pronged now. You need to have a multi-channel method to content material technique, or else you’re going to fall behind the beginning line. That might be the largest distinction: it’s a must to preserve model consciousness in thoughts, model recognition, model recall, thought management, and all of these issues. –Amanda Zantal-Wiener, 29:24
As lengthy as you’ve gotten that viewers, you may all the time introduce new elements and new issues.–Loren Baker, 34:02
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Connect with Amanda Zantal-Wiener:
Amanda brings a big selection of expertise to the desk. From HubSpot, she has labored as an editor and author for corporations corresponding to Fast Company and EcoSalon. In addition, her byline could be present in numerous media shops, together with Thrillist.
SEJ is lucky to have Amanda on board as Editor-In-Chief. Her experience in content material technique and editorial work with stable groups of writers and editors makes her best for the challenges we face as a corporation navigating always altering media landscapes, the place relevance is vital!
​​Connect with Amanda on LinkedIn: her on Twitter:
Find her works on her web site:
Connect with Loren Baker, Founder of Search Engine Journal:
Follow him on Twitter: with him on LinkedIn:

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