6 customer engagement trends to look out for in emerging markets

In the previous yr, the world welcomed 222 million new on-line customers, a determine increasing at a fee of 4.8% annually. As companies re-strategized their communication efforts to attain out to their prospects on social media, the post-pandemic panorama noticed 9 out of ten corporations competing to ship higher customer experiences.
In gentle of this, let’s look on the prime 5 trends that can form the customer engagement business in the approaching yr.

Tapping into the human-AI relationship for customized customer engagement

Gone are the times when a customer would wait for their calls to be answered or repeat their queries a number of occasions to a help particular person. Three-fourth of on-line prospects count on a response inside 5 minutes. Comprising the second-largest phase of chatbot customers in the world, Indian prospects are already looking for custom-made and efficient customer providers.
To meet these expectations, corporations are already leveraging automation and synced communications. They are combining the fast responsiveness of AI brokers with human help to keep obtainable or ‘on-line’ for the growing variety of prospects over calls and chats. A hybrid response system guarantees 24/7 service with out requiring human groups to compromise on different complicated customer points whereas the human contact ensures passable question decision for prospects who demand it.

Unlocking cloud’s potential for hybrid customer engagement workforce

When distant working grew to become the brand new customary in many industries, seven out of 10 corporations globally, together with 25% of Asia-Pacific enterprises, invested in cloud communication providers to preserve information, scale back community breaches, expedite distant interactions and allow uninterrupted engagement. Moving ahead, cloud communication options can be essential for organizations to transition right into a hybrid work tradition and serve their bigger customer segments unbiased of presence in workplace premises. As bodily programs face obsolescence, companies are coming into an period the place the “experiment and fail quick” philosophy will overrule the standard CAPEX mannequin of multi-year investments in favour of spending operationally (OPEX) on simply customizable and scalable options.

Developing quicker and extra personalised customer interactions

Companies are more and more leveraging unified customer analytics and engagement stacks to perceive the shoppers’ distinctive wants and expectations in real-time to ship quicker and hyper-personalized engagement experiences. These programs permit AI bots embedded in the customer service framework to assess and successfully reply to completely different customer moods utilizing sentiment and speech analytics.
In the approaching years, companies will use analytics-led programs to determine aggravated prospects from completely satisfied prospects and make the mandatory interventions. These can embody reaching out to the customer over the popular channel or transferring them with the involved human brokers to improve question decision, conversion, and customer retention.

Caller ID and IP name options to make communications clear, secured and environment friendly

A current Truecaller report has revealed that India was the fourth most impacted nation by Know-Your-Customer (KYC)-related spam and rip-off calls this yr. Naturally, Indian prospects are each cautious and uninterested in participating with companies over calls. To with their belief, companies will want to have interaction prospects via verified and enhanced voice name modules. This want is already driving a two-way shift that can grow to be stronger in 2022.
The first is the growing integration of verified caller ID options as supplied by Truecaller and Google. These options permit companies to give identities to calls and messages in the type of brand, title, and the rationale for calling for context-setting to set the customer comfortable. The second is the adoption of VoIP options that can permit companies to join with prospects throughout the app itself, thereby minimizing the chance of breaking off the engagement on account of the belief issue. App-to-app calling not solely helps prospects not fear about being scammed or spammed but in addition makes communications extra inexpensive for enterprises.

Video calls to dominate extra industries past the training sector

The pandemic noticed video-based engagement turning into the first mode of communication for distant working professionals to study-from-home college students. Next yr, video-based providers will develop extra standard throughout many alternative use-cases. (*6*) are already going past conventional strategies of customer interactions like cellphone and desk customer help to provide video-based help – and for good motive. A current report noticed that 77% of customers at the moment need to have interaction with video enhancement instruments and 62% really feel higher understood and heard after they see actual folks on the opposite facet. This shift opens a big risk for service-based enterprises to study prospects’ expectations and handle their particular considerations via seamless face-to-face conversations. Owing to its benefit of creating interactions really feel extra human and intimate, video may also exert its primacy in healthcare consultations, skilled counselling, and the courting sector in 2022.

The omnichannel benefit will hinge on a multi-format cell expertise

A poorly designed web site can drive 57% of customers away, whereas 90% of customers have had a poor expertise whereas accessing customer service on cell. (*6*) are at all times wanting out for improvements that may assist them keep away from this. Rich Communication Services (RCS) is one such innovation that can see growing adoption in the longer term.
The subsequent era of SMS, RCS messaging allows communication via photographs, movies, GIFs, surveys, and audio. Having solely lately entered the market via Google and Android programs, it has already begun to enhance customer engagements for manufacturers throughout sectors. Subway, for occasion, used RCS to entice its American prospects with high-quality photographs of its sandwiches, producing a 140% larger conversion than from text-based SMS.
With greater than 130 million Indians coming on-line for the primary time in the final two years, there’s a brand new chapter of the post-pandemic enterprise panorama ready to be explored. To maximize their customer engagement potential, corporations should join with their prospects not simply via on-line platforms, but in addition by constructing an omnichannel connection at each stage of their journeys.


Disclaimer Views expressed above are the creator’s personal.



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