Omnicom’s Resolution Agency Explains the Ways Machine Learning Has Vastly Strengthened Search’s Power

As one among the oldest types of digital advertising and marketing, you would be forgiven for pondering that paid search has already reached its peak innovation interval. After all, it has been practically 25 years since entrepreneurs found that search, the nexus of relevancy and recency, could possibly be one among the most effective instruments to drive consciousness, leads and gross sales of services and products. Yet search continues to evolve far past the relative simplicity of the previous, pushed by technological innovation, extraordinary developments in machine leaning and synthetic intelligence. There are new methods and apertures by way of which customers search, comparable to voice, AR, QR codes and extra.

Recommended For You