How BuzzFeed will use OpenAI’s AI tools to personalize content 

How BuzzFeed will use OpenAI’s AI tools to personalize content material 

Jan 27, 2023, 12:04 pm
3 min learn

BuzzFeed will use OpenAI’s expertise to personalize its quizzes (Photo credit score: BuzzFeed)

Digital media community BuzzFeed has introduced that it might depend on OpenAI, the creator of ChatGPT, to “improve” and “personalize” its content material.

It has grow to be the newest digital writer to be enticed by the charms of latest developments in AI expertise.

Fresh off the heels of the announcement, the corporate’s shares soared by over 100% on Thursday.

Why does this story matter?

AI tools are extra standard than ever now. The introduction of ChatGPT, which is able to replicating human communication, has opened up a brand new avenue of risk in content material creation.

Many digital publishers have began to take a look at AI tools as their future. As digital publishers wrestle with falling promoting income, the utilization of AI tools is anticipated to give them a much-needed break.

AI will be the way forward for digital media: BuzzFeed CEO

BuzzFeed’s resolution to embrace AI was introduced in a memo despatched to workers by its CEO Jonah Peretti. He stated that “AI” and “creators” will be the way forward for digital media.

“The inventive course of will more and more grow to be AI-assisted and technology-enabled,” he added.

In the memo, Peretti talked concerning the massive function AI will play in BuzzFeed’s editorial and enterprise operations this 12 months.

AI-inspired quizzes will have extra private questions

Peretti outlined how BuzzFeed plans to implement AI in its content material creation course of. He stated that the publication will launch “AI impressed content material” on the web site later this 12 months beginning with quizzes.

Per the corporate, AI-powered quizzes will produce extra particular person outcomes. Quizzes will have extra private questions, which might assist produce a singular and shareable write-up primarily based on the reader’s responses.

Humans will present the AI concepts, cultural foreign money, impressed prompts

Peretti doesn’t anticipate AI to create content material by itself. According to him, people will play the function of offering concepts, “cultural foreign money,” and “impressed prompts.”

“In publishing, AI can profit each content material creators and audiences, inspiring new concepts and alluring viewers members to co-create personalised content material,” he stated.

He added that AI will open up “a brand new period of creativity.”

Using AI will not lead to job cuts: BuzzFeed

Peretti’s memo gave rise to a number of considerations amongst BuzzFeed staff. Regarding questions on whether or not the adaption of AI is a technique to scale back the workforce or not, the corporate stated that the tools are to make full-time staff extra environment friendly and inventive.

During an all-hands assembly later, Peretti reiterated that slicing prices will not be the only real objective of utilizing AI.

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