In episode 334 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Mike Relich, co-CEO of PacSun, the California way of life clothes, footwear and equipment model for teenagers and younger adults. Relich discusses his latest presentation at the 2022 National Retail Federation Big Show, outlining the enterprise challenges that developed in the course of the COVID-19 pandemic as omnichannel procuring behaviors turned extra widespread, and the way the retailer solved them. He shares how correct stock forecasting and allocation impacts profitability at PacSun, and the way retailer associates had been leveraged to meet on-line orders from shops.
Furthermore, Relich discusses the advantages of PacSun’s partnership with Antuit.ai for clever product allocation and replenishment, why bodily shops will proceed to play an vital position within the retailer’s omnichannel ecosystem, and what he is targeted on to proceed driving progress for the model all through 2022.
Michael (Mike) Relich was elevated to co-chief govt officer of PacSun in May 2021. Relich, who has greater than 30 years of retail operations and system expertise, had served as interim CEO of PSEB Group, which owns PacSun and Eddie Bauer, since August 2020. He beforehand served as PSEB’s chief working officer. Prior to becoming a member of PSEB, he served in numerous COO roles for iconic manufacturers akin to Lucky Brand, Crate and Barrel, and GUESS?, Inc. Relich additionally served because the CIO and senior vice chairman of e-commerce for GUESS?, the place he was chargeable for constructing the system infrastructure that enabled the corporate to develop from a $640 million North America-centric enterprise in 2004 to a $2.3 billion world operation with over 1,700 shops in 87 nations.